Bill and Anish

Anish Kapoor at the Serpentine

Bill Bailey and orchestra at the O2

When is a viral a viral and not a viral?

I was asked to work on ideas for a viral project.

Now if you call a project a viral, and it doesn't get sent around then is it still a viral?

If it does succeed and gets sent around then is it just a successful viral as opposed to an unsuccessful one?

Can you call a project a viral,, or is viral just the process an idea goes through after you have made it?

I guess the point I'm trying to make is, can you be doing a viral project, or is viral just the second string of the vehicle?

Armchair advertising

Man does this:



Ad does this:



But then there is this?



The advert Armchair for Sony Trinitron. I was watching at first thinking this was a viral, cleverly done by Sony to follow the Toshiba ad. (The experience is reversed with a man falling from the sky in an armchair). However this was an old advert. The time of release of the Toshiba ad might have been sightly more appropriate in today's market, but I found these three films and their similarities fascinating.

Falling from space might well be a much more dynamic experience than slowly rising. What do you think? I'd like to think that the advert is a whimsical remark/jest by Sony that even their ancient box is more of a viewing experience than its HD competitor, obviously it isn't but it would be fun.