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8.12.09

Armchair advertising

Man does this:



Ad does this:



But then there is this?



The advert Armchair for Sony Trinitron. I was watching at first thinking this was a viral, cleverly done by Sony to follow the Toshiba ad. (The experience is reversed with a man falling from the sky in an armchair). However this was an old advert. The time of release of the Toshiba ad might have been sightly more appropriate in today's market, but I found these three films and their similarities fascinating.

Falling from space might well be a much more dynamic experience than slowly rising. What do you think? I'd like to think that the advert is a whimsical remark/jest by Sony that even their ancient box is more of a viewing experience than its HD competitor, obviously it isn't but it would be fun.

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