M&C 24 hour ad challenge

Just finished a weekend nailing an advert in 24 hours. Surprisingly easy, yet staggeringly difficult to get something looking good and matching a concept. The reason for this isn't so much for the process, but for the members involved.

To begin with as a creative duo you are teamed up with a director, who has his own crew. The director and crew probably wanted to make a jaw-droppingly good looking advert as much as we did wanting to make a tight and tidy concept, executed in the most appropriate way. Maybe the process was flawed by the fact the creative inputs were all introduced too early. Being used to having little time to complete projects, the 24 hours actually seemed quite generous.

When it came to editing we were often left fighting a 4 vs 2 to try and get our voice across, leaving out video riddled with creative error.