20.12.10
16.12.10
theartschool
Just had a really great workshop with M&C "Nothing is Impossible" Saatchi superman Graham Fink. Running it through his production company thefinktank it gave a little insight into the advertising industry in a head flipped kind of way. Oh and did I mention it all took place in the Grand Committee Room in the Houses of Parliament?
To begin with we had a guided tour from Damian Morris MP. In the members chamber are statues of four prime ministers. Churchill standing next to the House of Lords had a shiny toe resulting from being touched by anyone who believes it brings good luck.
The workshop began with Graham standing everyone up to hum middle C. Middle C apparently runs through the universe. When done you feel your entire head vibrating. We learnt a little about Parliament from Damian Collins, every word is recorded, and the system carried out in the Houses is an archaic and physical one.
Anyway, following that a showreel was shown of bits of killer advertising:
Cosmopolitan 'Can't remember the line but it was damn good' -
Dunlop 'You'll be surprised how much you miss Dunlop' - This showed the level of humour in tv ads at the time. A good example of really preparing what you need, especially as this was pre-post production.
The Samaritans 'Yes' - The idea for this ad came when listening to Pink Floyd's Wall in the car on the way to work. It was the music that struck a chord and the visual followed. They did not think they would be able to use the music itself but a serious of fortunate events made it all possible.
Intercity - All about being able to relax. This one is also nice.
Youth Opportunities - 'Help them help themselves' Using an emotional metaphor, this shamlessly manipulative ad creates an emotional response to a complex issue. Drowning students with potential employers looking over and watching. Just employ them!
XXXX 'Australians wouldn't give a XXXX for anything else' - the strength of a good campaign is when it can go on and on with the killer endline.
Pilkington - watch it before reading. This is an example of why you should always be the last person in the office. The brief came through on Christmas Eve and Simon picked up the brief. He said whenever he had an idea he would stand up and speak it. If embarrassed to hear it yourself you know when it is a bad idea.
Prince Charles...summarised in two columns - a copy ad. that has the text sitting in between two old columns. Lovely little idea
BA - The ad from 1987 came from the time before post production. Graham suggested using meditation if ideas are not following. "I looked at the carpet and thought of it in 2 seconds." He also recommends being a real pain in the arse if you want your ideas to happen
BT - keep the world talking featuring Stephen Hawking. Stephen agreed to this ad on two conditions. 1. There was a bursey for a stand out student. 2. He got given a really hot curry. Rumour has it astro physicists eat hot curries to get the juices following up in the mind.
Dixons
Curry's - an example of Nothing is Impossible. The Star Wars idea could have been ditched, however it was followed through and it happened.
I will finish this later
15.12.10
Off Piste on Huck
I had a mention on the Huck magazine blog. If you 'like it' and 'tweet it' I'll be very happy. It is on the Creative Review feed here.
10.12.10
Drawing on books
2.12.10
Snow more days!
A couple of days ago I was thinking about the snow, as most people are. But it has now been three years that we have seen snow stop everyone in their tracks. Surely the UK is going to have to start some kind of 'get people into work' system that works.. and don't call me Shirley.
This link popped up on bbc yesterday - Why do schools shut when it snows?
Essentially I guess it asks the same question, why do things close when it is snowing? Unfortunately when it snowed once every 8 years and there was a killer Snow Day to be had by all. As it has become an annual 'thing' the whole idea of a Snow Day might eventually be lost.
This link popped up on bbc yesterday - Why do schools shut when it snows?
Essentially I guess it asks the same question, why do things close when it is snowing? Unfortunately when it snowed once every 8 years and there was a killer Snow Day to be had by all. As it has become an annual 'thing' the whole idea of a Snow Day might eventually be lost.
22.11.10
Plain simple
Make cigarette packaging plain, government urges
After reading this article I was intrigued. The government wishes to make cigarette packaging plain to turn people away from the prettiness that apparently draws people to them.
But what is plain? In a way it is the same question you can ask with any product except in this instance the products are 'the bringers of death.'
But it is often in plainness that you find beauty. The idea that amongst all the glitz and glamour, the plain and simple might stand out. I already think cigarette packets are plain (Marlboro - a simple logo and red chevron half covered with a sticker telling you the dangers of smoking). The danger sticker itself, is that plain? It is plain and that is why it stands out.
I believe the quality of cigarette packages are incredible. The ease in which they open, and the fact they continue to function effortlessly over and over again without breaking. Does the design of the box need to be made 'plainer?' You rip the top off and your cigarettes fall out every time you put them away. That would certainly turn me off, I don't smoke for the record.
Once again it is the packaging and the way that cigarettes are dressed up that the government are focusing on. Are they doing it right? I am not so sure!
After reading this article I was intrigued. The government wishes to make cigarette packaging plain to turn people away from the prettiness that apparently draws people to them.
But what is plain? In a way it is the same question you can ask with any product except in this instance the products are 'the bringers of death.'
But it is often in plainness that you find beauty. The idea that amongst all the glitz and glamour, the plain and simple might stand out. I already think cigarette packets are plain (Marlboro - a simple logo and red chevron half covered with a sticker telling you the dangers of smoking). The danger sticker itself, is that plain? It is plain and that is why it stands out.
I believe the quality of cigarette packages are incredible. The ease in which they open, and the fact they continue to function effortlessly over and over again without breaking. Does the design of the box need to be made 'plainer?' You rip the top off and your cigarettes fall out every time you put them away. That would certainly turn me off, I don't smoke for the record.
Once again it is the packaging and the way that cigarettes are dressed up that the government are focusing on. Are they doing it right? I am not so sure!
13.11.10
11 November - onedotzero Cascade crescendo
... although crescendo it is quite not as I am sure there will be a follow on from this. The four teams made their presentations and it was a lovely evening. The vibe was very positive and I learnt a lot about the way I work and the importance of collaboration.
7.11.10
Future Beauty: 30 Years of Japanese Fashion
I went to see this fantastic exhibition. The Barbican is one of my favourite places in London, it feels like it was designed as a set for an old James Bond film. It's a real example of beauty within.
But anyway, the exhibition. It had these fantastic pieces of silk fabric hanging from the ceiling which divided up the room. The type was printed on this fabric. A fantastic variety of clothing on mannequins, the odd name I recognised however most was unfamiliar.
Some of the films captured me the most with Rei Kawakubo and Yohji Yamamoto talking about their experiences and how they ended up in fashion. Kawakubo was working on the sets for television adverts at the time and resorted to making her own clothes as the ones supplied just weren't quite right. She kept on making ... Comme des Garcons ... the rest is history.
20.10.10
19.10.10
Day 2 - onedotzero Cascade
Following Day 1, the groups we were put into started throwing some ideas together. The team is called Pie and you can see our blog here
18.10.10
13.10.10
18.8.10
4.8.10
World Cricket Show
I put this little icon together for the World Cricket Show podcast.
View the facebook page or get the podcast online
8.6.10
6.6.10
Sarah Blakeney website Promo
In collaboration with Elliott Mariess
I've been working on the identity for Sarah's fashion collection; look book, business cards and I even made a little zine with a mini breakdown of her collection. I've been working with Elliott Mariess to get the website going. Halfway through the idea surfaced to have the two birds that make up the logo have a little conversation. The first in what could be a plethora of sub plots begins here. The site launch is in line with the first day of London's Graduate Fashion Week.
19.3.10
12.1.10
Video shoots
Creation Company on Monday through to Friday. Mark Waring is directing this one.
Cross Section Studios on Monday for post.
Cross Section Studios on Monday for post.
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