Plain simple

Make cigarette packaging plain, government urges

After reading this article I was intrigued. The government wishes to make cigarette packaging plain to turn people away from the prettiness that apparently draws people to them.

But what is plain? In a way it is the same question you can ask with any product except in this instance the products are 'the bringers of death.'

But it is often in plainness that you find beauty. The idea that amongst all the glitz and glamour, the plain and simple might stand out. I already think cigarette packets are plain (Marlboro - a simple logo and red chevron half covered with a sticker telling you the dangers of smoking). The danger sticker itself, is that plain? It is plain and that is why it stands out.

I believe the quality of cigarette packages are incredible. The ease in which they open, and the fact they continue to function effortlessly over and over again without breaking. Does the design of the box need to be made 'plainer?' You rip the top off and your cigarettes fall out every time you put them away. That would certainly turn me off, I don't smoke for the record.

Once again it is the packaging and the way that cigarettes are dressed up that the government are focusing on. Are they doing it right? I am not so sure!