8.6.10
6.6.10
Sarah Blakeney website Promo
In collaboration with Elliott Mariess
I've been working on the identity for Sarah's fashion collection; look book, business cards and I even made a little zine with a mini breakdown of her collection. I've been working with Elliott Mariess to get the website going. Halfway through the idea surfaced to have the two birds that make up the logo have a little conversation. The first in what could be a plethora of sub plots begins here. The site launch is in line with the first day of London's Graduate Fashion Week.
19.3.10
12.1.10
Video shoots
Creation Company on Monday through to Friday. Mark Waring is directing this one.
Cross Section Studios on Monday for post.
Cross Section Studios on Monday for post.
13.12.09
9.12.09
When is a viral a viral and not a viral?
I was asked to work on ideas for a viral project.
Now if you call a project a viral, and it doesn't get sent around then is it still a viral?
If it does succeed and gets sent around then is it just a successful viral as opposed to an unsuccessful one?
Can you call a project a viral,, or is viral just the process an idea goes through after you have made it?
I guess the point I'm trying to make is, can you be doing a viral project, or is viral just the second string of the vehicle?
Now if you call a project a viral, and it doesn't get sent around then is it still a viral?
If it does succeed and gets sent around then is it just a successful viral as opposed to an unsuccessful one?
Can you call a project a viral,, or is viral just the process an idea goes through after you have made it?
I guess the point I'm trying to make is, can you be doing a viral project, or is viral just the second string of the vehicle?
8.12.09
Armchair advertising
Man does this:
Ad does this:
But then there is this?
The advert Armchair for Sony Trinitron. I was watching at first thinking this was a viral, cleverly done by Sony to follow the Toshiba ad. (The experience is reversed with a man falling from the sky in an armchair). However this was an old advert. The time of release of the Toshiba ad might have been sightly more appropriate in today's market, but I found these three films and their similarities fascinating.
Falling from space might well be a much more dynamic experience than slowly rising. What do you think? I'd like to think that the advert is a whimsical remark/jest by Sony that even their ancient box is more of a viewing experience than its HD competitor, obviously it isn't but it would be fun.
Ad does this:
But then there is this?
The advert Armchair for Sony Trinitron. I was watching at first thinking this was a viral, cleverly done by Sony to follow the Toshiba ad. (The experience is reversed with a man falling from the sky in an armchair). However this was an old advert. The time of release of the Toshiba ad might have been sightly more appropriate in today's market, but I found these three films and their similarities fascinating.
Falling from space might well be a much more dynamic experience than slowly rising. What do you think? I'd like to think that the advert is a whimsical remark/jest by Sony that even their ancient box is more of a viewing experience than its HD competitor, obviously it isn't but it would be fun.
10.11.09
M&C 24 hour ad challenge
Just finished a weekend nailing an advert in 24 hours. Surprisingly easy, yet staggeringly difficult to get something looking good and matching a concept. The reason for this isn't so much for the process, but for the members involved.
To begin with as a creative duo you are teamed up with a director, who has his own crew. The director and crew probably wanted to make a jaw-droppingly good looking advert as much as we did wanting to make a tight and tidy concept, executed in the most appropriate way. Maybe the process was flawed by the fact the creative inputs were all introduced too early. Being used to having little time to complete projects, the 24 hours actually seemed quite generous.
When it came to editing we were often left fighting a 4 vs 2 to try and get our voice across, leaving out video riddled with creative error.
To begin with as a creative duo you are teamed up with a director, who has his own crew. The director and crew probably wanted to make a jaw-droppingly good looking advert as much as we did wanting to make a tight and tidy concept, executed in the most appropriate way. Maybe the process was flawed by the fact the creative inputs were all introduced too early. Being used to having little time to complete projects, the 24 hours actually seemed quite generous.
When it came to editing we were often left fighting a 4 vs 2 to try and get our voice across, leaving out video riddled with creative error.
29.10.09
21.10.09
28.9.09
London, Michael J and Neville B
What a corker.
Michael Johnson at the V&A talking about guitar music and graphic design
then
Neville Brody talking about Super Contemporary at the Design Museum.
All in all quite a productive weekend, and I got to spend it with Sarah
Michael Johnson at the V&A talking about guitar music and graphic design
then
Neville Brody talking about Super Contemporary at the Design Museum.
All in all quite a productive weekend, and I got to spend it with Sarah
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